Free Competitive Analysis Templates (Word, Excel, PDF)
AnalysisTemplates
FAQ
How do I decide which competitors to analyze in these templates?
Start with direct competitors—businesses offering similar products or services to the same audience. Include indirect competitors like substitutes or companies targeting adjacent markets. Limit to 3–5 key players unless your niche is highly fragmented. The templates include sections to justify your selection, so prioritize those with clear market overlap or customer overlap.
Can these templates help me analyze competitors in international markets?
Yes, but you’ll need to adapt the frameworks to account for cultural preferences, local regulations, or regional pricing models. The templates include space for notes on market trends and barriers to entry—use these to document differences in consumer behavior or supply chain dynamics. For currency comparisons, the Excel format may require manual adjustments or formulas.
What if my competitors don’t publicly share pricing or features?
Use the SWOT or competitive matrix sections to document inferred data, such as estimated pricing based on customer testimonials, or features guessed from demos or reviews. Add a disclaimer in the notes section to clarify assumptions. For sensitive information, the Word or PDF templates allow you to redact or anonymize details before sharing reports externally.
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