Free Press Kit Templates (Word, PDF)
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Press Kits
FAQ
How do I decide which sections to include in my press kit?
Focus on what matters most to your audience. Musicians should prioritize tour dates, streaming links, and press quotes, while authors might highlight book excerpts, reviews, and author photos. Start with a bio, high-res logo, key facts, and contact info, then tailor additional sections—like media mentions or product visuals—to your specific needs.
Can I use these templates for a press release instead of a press kit?
These templates are designed for press kits, which are broader packages including visuals, bios, and background info—not just announcements. For a press release, you’d need a shorter, news-focused document. However, you could adapt elements like the bio or key facts section into a press release if you’re combining both materials.
What’s the best way to organize my press kit for easy distribution?
Keep it concise (2–4 pages max) and name files clearly (e.g., ‘JohnDoe_Bio.pdf’). Include a cover sheet with your name/logo and a table of contents. For digital sharing, use PDF for final versions and Word for editable drafts. Always include a contact email or phone number prominently, and test links or attachments before sending.
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